Resources for Consumers
Although companies and other entities operating in
the online or electronic commerce environment have a responsibility
to ensure the privacy of personally identifiable information online,
the Online Privacy Alliance believes that consumers also have a
role to play.
look for privacy policies on the web sites they visit as well as
be aware of the various self-enforcement mechanisms currently available.
Online Privacy gives you the power to control the release of your
personal and financial information over the Internet. Check out
the growing range of
new technological tools available to help you control the information
you share, surf anonymously, and remove your name from e-mailing
lists. The resources listed below are intended to help consmers
evaluate the privacy policies and self-enforcement mechanisms they
for Effective Privacy Policies Produced by the Online Privacy
Alliance, these guildines outline policies for protecting individually
identifiable information in an online or electronic commerce environment.
In some cases, customization and enhancement of these guidelines
will be necessarry to address specific business or industry sector
Guidelines for Effective Enforcement of Self-Regulation Produced
by the Online Privacy Alliance, these guidelines provide a framework
for enforcing the protection of consumer privacy in cyberspace.
for Children's Online Activities Produced by the Online Privacy
Alliance, these principles describe appropriate practices regarding
the online collection and use of personally identifiable information
from children under 13.
For Action's "ABC's of Online Privacy" Call For
Action, a non-profit consumer group, has some tips for consumers
as they journey through cyberspace -- stay informed. Call For
Action suggests that you keep in mind their ABC's of Online Privacy.