of the Online Privacy Alliance believe that the development of interactive
online communications provides tremendous opportunities for children.
At the same time, it presents unique challenges for protecting the
privacy of young children. Children under 13 are special. Unlike
adults, they may not be fully capable of understanding the consequences
of giving out personal information online. However, children often
understand how to navigate online far better than their parents
do. Parents will not always have the knowledge, the ability or the
opportunity to intervene in their children's choices about giving
out personal information. Therefore, companies operating online
must protect the privacy of children.
with online activities of children under 13, the Alliance adopts
the following principles.
business online that operate sites that are directed at children
under 13 or at which the age of visitors is known, must at those
- Not collect
online contact information from a child under 13 without prior
parental consent or direct parental notification of the nature
and intended use of this information, which shall include an opportunity
for the parent to prevent use of the information and participation
in the activity. This online contact information shall only be
used to directly respond to the child's request and shall not
be used to recontact the child for other purposes without prior
- Not collect
individually identifiable offline contact information from children
under 13 without prior parental consent.
- Not distribute
to third parties any individually identifiable information collected
from a child under 13 without prior parental consent.
- Not give
the ability to children under 13 to publicly post or otherwise
distribute individually identifiable contact information without
prior parental consent. Sites directed to children under 13 must
take best efforts to prohibit a child from posting contact information.
- Not entice
a child under 13 by the prospect of a special game, prize or other
activity, to divulge more information than is needed to participate
in that activity.