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The Online Privacy Alliance lead and supported self-regulatory initiatives that created an environment of trust and that foster the protection of individuals' privacy online and in electronic commerce.

The Alliance:

  • identified and advanced effective online privacy policies across the private sector;
  • supported and fostered the development and use of self-regulatory enforcement mechanisms and activities, as well as user empowerment technology tools, designed to protect individuals' privacy;
  • supported compliance with and strong enforcement of applicable laws and regulations;
  • supported and fostered the development and use of practices and policies that protect the privacy of children;
  • promoted broad awareness of and participation in Alliance initiatives by businesses, non-profits, policy makers and consumers; and
  • sought input and supported for Alliance initiatives from consumer, business, academic, advocacy and other organizations that share its commitment to privacy protection.

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