The Online Privacy Alliance lead and supported self-regulatory initiatives that created an environment of trust and that foster the protection of individuals' privacy online and in electronic commerce.

The Alliance:

• identified and advanced effective online privacy policies across the private sector;
• supported and fostered the development and use of self-regulatory enforcement mechanisms and activities, as well as user empowerment technology tools, designed to protect individuals' privacy;
• supported compliance with and strong enforcement of applicable laws and regulations;
• supported and fostered the development and use of practices and policies that protect the privacy of children;
• promoted broad awareness of and participation in Alliance initiatives by businesses, non-profits, policy makers and consumers; and
• sought input and supported for Alliance initiatives from consumer, business, academic, advocacy and other organizations that share its commitment to privacy protection.