FOR IMMEDIATE RELEASE
Contact: Sydney Rubin 202/339-0111
Ignition Strategic Communications


ONLINE PRIVACY ALLIANCE STATEMENT ON THE RELEASE OF THE FEDERAL TRADE COMMISSION'S FINAL RULES ON THE CHILDREN'S ONLINE PRIVACY PROTECTION ACT

WASHINGTON, D.C. (Oct. 20, 1999) - The Online Privacy Alliance, a coalition of global companies and associations working toward self-regulation of privacy online, today issued the following statement in response the FTC's Final Rules on children's privacy:

"The Online Privacy Alliance commends the Federal Trade Commission on striking a balance between the obvious need to protect children online and the need to maintain the interactivity that kids enjoy so much. Interactivity is the hallmark of the Net and the rules recognize that," said Christine Varney, the advisor to the Online Privacy Alliance. "The rules also recognize the speed at which Internet technology changes and the decision to revisit the rules in two years is sophisticated and sensible."





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