An association that joins the Online Privacy Alliance agrees to:

• endorse the Alliance mission statement, including: 1) adopting and posting privacy guidelines consistent with the Alliance's guidelines and appropriate to the association's membership; and 2) participating in self-regulatory enforcement mechanisms appropriate to the association's online activities;

• encourage its members to adopt privacy guidelines consistent with the Alliance's guidelines and appropriate to their industry's sector, and to implement appropriate self-regulatory mechanisms; and

• actively participate in the Alliance's business outreach and consumer education programs.